The way to reach out to the audiences has changed over a period of time and brands are striving for innovative and at the same time unique and creative advertisement campaigns to convey their message across.
Here are 5 successful brands and their eyeball catchy ad campaigns that have given them a unique market reputation.
Beginning this year housing .com was completely revamped with a futuristic logo. Vibrant and energetic colors bring in the new identity to the brand. The entire concept of housing was linked with colorful, cheerful, game changing and positive outlook. The 90 degree lookup approach was highly intrigued across the globe.
They made highly creative use of humanized hashtags and attracted users towards their campaign and brand.
This Ola acquired taxi service has also became popular on social platforms for its humorous and at the same time educative ad campaigns.
#Madnessforsure was the witty ad campaign run by Taxi For Sure to grab the attention of its customers and huge fan following. Series of quirky ads enacted by popular Rj Danish Sait created a buzz over social media. the campaign was designed around educating citizens about safe and hassle free commuting.
Other driving force include Pinimal posters based on India with hashtag #Madnessforsure.
This cement brand has always been known for making ads that appeal to humanity and relationships. It has also made ads focusing on social awareness in order to cultivate the feeling of love and demolishing artificial walls set. Their most recent one featuring The Great Khali is also based on emotional grounds.
Through the wise array of ads published by them, they have always strike right string to make their presence felt across media.
With the highly aimed mission of becoming India’s most trusted digital marketplace Snapdeal has always connected with their consumers in a rightful ways, be it the desi touch or innovative campaign. They have always been successful in striking the right chord from their #GoodDealWithSnapdeal to the current one #DilKiDealOnSnapdeal. The campaign hilights how deals offered are not just transactions but expressions of Love.
Chumbak has become one of the most lovable brand over social platforms specially among youngsters. With Facebook as its only platform for marketing the brand projected itself just appropriately by keeping the surprise element intact in their ads.
The brand has always involved its audiences inorder to connect with its customers.
The recent campaign was designed around the opening of their new store in the capital. They used their famous character bobby and the hashtag #bobbymissing to promote the campaign. Cumbak constantly updated their brand pages to find the character and finally campaign came to an end by the bobby was found in Delhi making it his home and thereby introducing the Delhi store.