Logos are all around us. It is the first and foremost step in building a brand and hence serves as a business representative. It has become a challenge for the professional logo designers to represent the company image in one single logo. It is a branding asset that adds power to the business image. However, it is not as easy as it sounds. It is more than just a graphic design that needs a skilled and professional designer.
Logo design is not an intuitive process; it requires skills, creativity, and analysis. The best logo design firms are continually putting in their efforts to analyze the clients need and work requirements to derive solutions for it accordingly. A logo design needs experience and creativity; the same model cannot work for all. Sometimes a simple logo may convey a powerful message (e.g., Nike) while at times a complex design (e.g., Starbucks) can elicit curiosity among viewers and ultimately becomes its brand identity.
Only a professional logo artists know the art of crafting the right strategy of designing the perfect brand symbol. In this blog, we are going to share some of the tips that can help you in creating a successful logo design. A picture is worth a thousand words but make sure that it depicts the right message using the right elements.
Tip 1: Knowledge- the key to success
A logo design is the fundamental part of branding and needs particular attention. You need to gather suffice knowledge to start with your work.
Read, learn, research before you start.
A logo represents the overall persona of the company. Therefore, the very initial tip for a logo design process is to understand the client’s needs, their beliefs, and values to create a symbol that matches well with the company’s image.
Tip 2: Action
This is where the fun part starts. Once you are through with the research, you can begin the preliminary logo design process. Sketch your designs with simple line arts, experiment with colors and shapes. Try to make the design intuitive but at the same time simple with a clear and easy to understand the message.
The logos can have variations with typography, symbols, and illustrations or simply with a tag line. The decision merely lies on the information you have gathered in the first step. Therefore, it is always helpful to conduct a comprehensive research before directly jumping to the designing phase.
Tip 3: Colors
Fill your sketches and background with delicate colors. A perfect match of the background color is also essential to give an enhanced look to your logo. Decide well as to use a two tone color, single tone or a multi-color logo depending upon the company’s theme.
It is a multi-creative step to have a balance between the composition of colors and the client’s needs.
Tip 4: Feedback and Approval
A customer’s feedback is as valuable as tip 1. Make sure to show all your logo design samples to the client and get them approved before moving any further in the design process.
Timely communication is necessary and allows time for revisions if required. Try to enhance your customers experience by delivering them a performance that far exceeds their expectations.
Tips 5: The crunch time
Here comes the final and most crucial stage of the logo design process; presenting the design to the client after taking the final approval and going through the rigorous revision process. It is important that you contemplate your work, thoroughly check the versatility, size and color balance in the final logo design or even ask your co-workers for suggestions or feedback’s before the final delivery.
Work done properly will create a satisfied customer but work done diligently will result in a happy customer.
The Bottom Line
Try using these tips in the logo design process and do not overlook any point. It takes time for a brand to work so don’t get disappointed by the slow early response. Just do adequate research before designing a logo, finalize it, deliver it and wait for the results.
The success of a logo lies in the fact that it is remembered and recognized by new as well as old customers. Failing in designing an appropriate logo can significantly impact your brand reputation and will eventually hurt your business in the long run. Therefore, it is important to hire a professional logo design company to create a logo that can effectively make use of the marketing space and promote your business correctly. It adeptly follows the tips and latest trends that are essential if you wish to build a reputable and consistent brand image. Good initial investments can lead to a better result.
Hope you like the tips and don’t forget to leave your comments after reading.