Bounce Rate suggests you that your website is not sticky (not in literal sense) but, it does not grip readers. Readers often hit one page of the website and move to other websites without scrolling other pages. Isn’t that a concern? Of course it is. This infographic will help you identify ways to reduce your website’s bounce rate.
Source : QuickSprout
Reasons for high Bounce Rate
Bounce Rate is definitely a scary stuff which can give you nightmare if not addressed in time. It affects your Google Ranking significantly. While reading the reports of Google Analytics we generally talk about increase or decrease in the bounce rate but, have you ever thought what causes this bounce rate. What is the reason behind increase or decrease in Bounce rate?
Two main reasons for a higher bounce rate are mentioned in the infographic. Apart from those, there are other reasons too that can lead to high bounce rate. Such as poor navigation through the website, too many call to action button, unattractive site layout, slow loading speed and many more.
A doctor can treat the patient only when the disease is detected. Similarly, it is easy to reduce bounce rate once you know the reason behind it.
Ways to reduce your Bounce Rate
Set Realistic Expectations
Too much expectation always leads to disappointment. Be realistic while setting your expectations. Check benchmarks set by Google in the infographic above.
Engage with Right type of visitors
Bounce rate can be controlled if right type of visitors are attracted to surf the website. Keywords play a very significant role in drawing reader’s attention. It’s one thing to attract readers and engaging with them is another. However, to keep control of bounce rate it is important to intrigue the readers.
Other techniques to engage with right type of customers include adding appropriate meta description, inbound links, and enhanced targeting by online advertising campaign.
Enhancement of Usability
User friendly websites are more prone to keep the readers engaged. Bullet list, color contrast, font and headlines make the page more attractive to readers. Design responsive layouts to attract more readers and use CTA buttons, images, videos etc so that you don’t have a hard time keeping visitors on your website.
Page Loading time
Loading time of the page is a very important feature to reduce bounce rate. You definitely will not stay on a website which takes too much time to display results. So, check your loading time so that readers don’t fade away easily from the site. Check site downtime to get notified about the time your website is down.
Content is the core ingredient of your website. If you don’t have a rich and appealing content you cannot hold your readers, neither can you expect them to surf your website again. Hence, it is very important to tailor your content in the manner it addresses reader’s search.
Include these small tips in your website and share your results. Also let us know what more you wish to know about content marketing.