Brand Reputation (or Online Reputation) means how the company is perceived by its customers. How the customers feel about the company. It reflects the opinion of people about the company. There are many factors that contribute to online reputation of a company. Some of these factors outweigh the company from its competitors.
Why Online Reputation is Important?
Being a business owner, merely doing business is not the key to success in current business scenario. It is very essential to develop positive online reputation. Customers these days search internet for getting information about everything ranging from a simple product like a health drink to mobile phones to furniture. They read various reviews posted by random people over different review websites, social media, discussion forums etc. Thereby, it is very important for a company to manage its online reputation. This is possible by engaging different online reputation management companies to monitor your online reputation.
Online Reputation Management (ORM) is important because it helps you portray your best side to the outside world. If you have strong, positive online reputation you will gain visibility leading to increased reach and finally increased company sales. Positive online reputation also helps the company to gain top position on search engines and hence increased business.
By monitoring your business reputation through online reputation management services you can change the way people perceive your organization or business. It prevents your business to get overshadowed by negative feedback and comments posted by dissatisfied customers over social platforms believed to be trustworthy sources to know about companies and brand by many potential customers.
How to Improve Online Reputation?
Now when you have understood why online reputation is important, let’s see how these services help build a positive online reputation. Companies like “Enterprise Reputation Management”, “VJG Interactive”, “SEOP”, “NetMark” etc. are some of the available options in the industry which help you in enhancing your web reputation. Some of the techniques which these online reputation management companies use to improve web reputation include suppressing negative content, publishing original positive content, using authoritative websites to publish press releases, pro-actively responding to social criticism etc.
Although there are numerous online reputation management services used by online reputation management companies; here are few techniques which will help you in improving your online reputation naturally.
Analyse the content posted on review websites
To improve your online reputation it is essential that you analyse and remove negative comments posted by people on discussion forums and review websites. ORM companies offer services which help you analyse people activity over different forums and respond to them. They are proactive in asking customers about their accurate feedback and address the issues efficiently. Doing this helps you change customer perception about the brand and organisation thereby, improving online reputation.
Addressing customer complaints
It is witnessed that a company responding to customer’s complaints aptly have better reputation as compared to those ignoring customer’s online feedback. Online reputation management services companies advise that one should be open and not restrictive or defensive to talk to customers about their issues. If the company pro-actively addresses issues raised by customers over social media they engage with their customers which naturally helps in improving online reputation.
Presence on Social Media
Social media profile plays an important role in building your digital reputation. Many disgruntled customers, former clients, even friends at times post stuff which affect your online reputation adversely. This information is believed to be true if your social profile is incomplete or the company does not have social presence at all. Thus, for having a strong online reputation it is essential to pro-actively use social media and develop an online reputation. This is believed to be most basic technique used by online reputation management companies to maintain a positive brand image.
Creativity and Consistency
Many organisations are not consistent about what they or their employees speak at different trade shows, tweets, Facebook posts and other similar platforms. The company should have a definite mission and vision and should check its employee’s activity to ensure they do not spread negative comments about the company. Developing and maintaining creative content also helps companies to improve their online reputation naturally. ORM companies provide different services which facilitates to keep a check on online activities of its employees.
CSR Activities and Sustainable Business Practices
With an increased awareness about CSR, the companies engaged regularly in activities for upgrading society standard are viewed as reputed by its customers. Additionally, if companies follow sustainable business practices it gets positive word of mouth publicity through its employees and customers which helps it in improving its digital reputation.
Finally Online Reputation Management services help you maintain a positive online reputation. Also if you wish to hire an Online Reputation Management company ensure that Online Reputation Management services offered by the company fit your requirements and the service provider is not charging you lot of money for such services for which you actually don’t require a specialized Online Reputation Management company.