Approximately 7 months of 2015 have already passed and we have seen new marketing trends entering and exiting the market. In 2014, the biggest challenge before marketers was creating the content which is fresh and appealing to the audiences. However, with time the priorities have changed, marketers are now more focused on making the content visible on different social platforms and attract visitors to their websites or blogs.
Budget to make the brands popular have also increased, and more importance is given to pushing the content live at the right time instead of real time. More campaigns and drives are being launched by marketers to make their platform popular. Also, marketing content through visuals, (both images and videos) have become a norm.
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The below info-graphic by JSH&A collaborates 5 social media marketing trend of 2015 which will help you to know whats in the store and how you need to focus, in order to promote your business.
1. Real time marketing is redefined
2014 was all about curating attractive content to be shared on social media. However, 2015 is not merely limited to sharing attractive content, but at the same time it is more about sharing it at the right time and with the right audience. Check this to know about Best time to publicize on Social media.
2. Social Media Ad Spending have increased
The new mantra of promotion on social media is “Pay for play”, which means in order to show up in trending results, one has to spend money. The share of organic traffic in relation to paid traffic has decreased tremendously, with the rolling out of new algorithms of Google and Facebook. Moving forward, it is more likely that marketers have to shift to all- paid services in order to cater to their target market.
3. Content marketing continues to grow
With the rise in content and marketing budgets, marketers are more prone to measure the return on investment to measure the success of their marketing efforts and define the further plans accordingly. Here are few tips to increase your traffic without relying on Google.
4. Video isn’t just about Youtube anymore
Videos are no more viewed only on YouTube, and audiences have scattered to other platforms like Instagram, Facebook, tumbler etc. Hence, it is important that marketers identify appropriate platforms for themselves to promote their content and brand. This post on perfect image size for different social platforms will help you make your brand visible.
5. Facebook is no Longer King of Engagement
With the arrival of new social platforms, Facebook has lost its importance among marketers as a platform to engage with audiences and fans. Other niche oriented social platforms like Instagram, Pinterest etc are now more popular among general public. Hence, need of the hour is to choose the right platform to market right stuff.
I am quite sure you have scrutinized the methods and ways to promote your content by now. However, if you are still struggling to increase your brand’s visibility check on the above mentioned trends and let us know how beneficial they prove for your business.